One Year Hiatus
In 2024, one of my primary aims is to devote more time to writing. It just dawned on me that my last post on this site dates back to December 2022 – quite a
Dirk Struan
I'm working on my 3rd software business, and want to teach people everything I know about creating something from nothing.
The Importance of Electrical Substations
Electrical substations play a crucial role in the distribution and control of electricity. These substations act as the link between the power generation source and the end users, and they help to ensure
Great product development starts at the WHAT, and extends to the WHY!
Pay Attention Companies make the mistake of creating products that users don't need. If your software product doesn't solve painful problems, it doesn't need to exist. Many
Performing Discovery for Enterprise SaaS Sales
Discovery is the part of the sales process where you try to figure out everything you can about a potential customer. Discovery includes researching the company... what it does, how many employees, their
How Open Minded Are You?
When introducing a new idea, product or service to a prospect, the phrase: "How open-minded are you?" ... And, following up with the scenario you want them to opt-in to, allows you
I'm Not Sure If It's For You, But
Most people are fearful of the rejection they may receive when asking people to buy their products or services. Here is a phrase you can use to ease that feeling of rejection: I&