Content Marketing
Creating lasting (evergreen) content for your SaaS business is a time-consuming slog. But, one that pays off big time in the future... You just have to keep at it.
Dirk Struan
I'm working on my 3rd software business, and want to teach people everything I know about creating something from nothing.
What is Customer Acquisition Cost?
At the end of the day, CAC / LTV helps answer the question: Will the customers we're driving and acquiring create more revenue than they cost?
The Very Difficult Task of Company Building
With determination, patience and diligence, building a profitable software business is within reach.
You're Never Too Old to Embark on a New and Exciting Adventure
It's never too late to make a big life change. Start your next chapter today. Don't wait. It doesn't matter how old you are. Just start. Remember to have fun. Success will follow.
Great Customer Support is the Key to Long-Term Success
Delivering exceptional customer support in your SaaS business is a must. The best support programs begin by defining how, when and where you deliver it. Develop your support strategy and execute on it.
On Copywriting
Content for your SaaS business doesn't have to be bland. Give it a little shine! Your customers will love you for it.